Learning Paths — STATIC Academy

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Core Curriculum

The complete foundation every e-commerce entrepreneur needs. Go from zero to your first profitable online store with this comprehensive 12-module path.

12 Courses 60+ Lessons 35h+ Content Beginner Friendly

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E-Commerce Foundations

Understand the landscape, business models, and core terminology before building anything.

Free 5 lessons

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Product Research & Validation

Find winning products with data-driven research tools. Validate demand before investing.

Free 6 lessons

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Shopify Store Setup

Build a professional, conversion-optimised Shopify store from scratch — step by step.

Pro 8 lessons

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Supplier & Inventory Management

Source reliable suppliers on Alibaba, AliExpress & domestically. Negotiate terms and manage inventory.

Pro 5 lessons

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Pricing Strategy & Margins

Master pricing psychology, competitive positioning, and protect your profit margins at scale.

Pro 4 lessons

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Facebook & Instagram Ads

Run profitable paid social campaigns from day one. Scale winners and cut losers systematically.

Pro 9 lessons

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Email Marketing & Automation

Build revenue-generating email flows: welcome series, abandoned cart, post-purchase & win-back.

Pro 7 lessons

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SEO for E-Commerce

Drive free, compounding traffic with on-page SEO, content strategy, and technical optimisation.

Pro 6 lessons

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Conversion Rate Optimisation

Turn more visitors into buyers. A/B test pages, optimise checkout flows, and reduce abandonment.

Elite 5 lessons

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Customer Service & Retention

Build loyalty that turns one-time buyers into repeat customers and brand advocates.

Pro 4 lessons

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Analytics & Data-Driven Decisions

Master Google Analytics 4, Shopify reports, and attribution models to optimise every decision.

Elite 5 lessons

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Scaling to 6 Figures

Hire your first VA, automate fulfillment, expand to new markets and hit your first $100K month.

Elite 6 lessons

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✅ What you'll achieve

✓Launch a fully functional online store

✓Source profitable products confidently

✓Run paid ads with positive ROAS

✓Build automated email revenue streams

✓Rank on Google with organic SEO

✓Scale beyond your first $10K month

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Specialty Paths

Dive deep into specific business models — from dropshipping and Amazon FBA to print-on-demand and digital products. Build expertise in your chosen niche.

8 Courses 40+ Lessons 22h+ Content Intermediate

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Dropshipping Accelerator

Full dropshipping system: product research, supplier vetting, store setup, and ad scaling in one power course.

Pro10 lessons

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Amazon FBA Masterclass

From product idea to first sale on Amazon. PPC, listing optimisation, reviews, and BSR strategy.

Elite8 lessons

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Print-on-Demand Business

Sell custom-designed products with zero inventory using Printful, Printify, and Gelato integrations.

Pro5 lessons

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Digital Products & Courses

Create, price, and sell ebooks, templates, and online courses with 90%+ profit margins.

Pro6 lessons

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Etsy & Marketplace Selling

Dominate Etsy search, optimise your shop, and use Etsy Ads to drive consistent revenue.

Pro5 lessons

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Wholesale & B2B E-Commerce

Sell to retailers at volume. Set up wholesale pricing, portals, and B2B funnels on Shopify.

Elite5 lessons

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Subscription Box Business

Design, launch, and grow a recurring subscription box. Predictable revenue, loyal community.

Elite6 lessons

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Private Label Brand Building

Create a brand from scratch with private label products. Packaging, patents, and brand story.

Elite7 lessons

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✅ What you'll achieve

✓Master your chosen business model

✓Source and sell in your niche profitably

✓List on multiple marketplaces (Amazon, Etsy)

✓Build recurring revenue streams

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Marketing Deep Dives

Advanced marketing tactics for every channel. Master each platform individually and build a multi-channel acquisition engine that runs on autopilot.

6 Courses 30+ Lessons 18h+ Content Advanced

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Google Ads & Shopping Campaigns

Run profitable Google Shopping, Performance Max, and Search campaigns. Master bid strategies and feed optimisation.

Elite7 lessons

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TikTok Shop & Viral Marketing

Crack TikTok's algorithm, create viral content, and use TikTok Shop to drive massive sales volumes.

Pro6 lessons

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Influencer & UGC Marketing

Find micro-influencers, negotiate deals, brief creators, and measure ROI on every collab.

Pro5 lessons

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Advanced Email & SMS Marketing

Build sophisticated Klaviyo flows, segmentation strategies, A/B tests, and SMS revenue streams.

Elite6 lessons

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Content Marketing & Blogging

Build a content engine that drives organic traffic, builds authority, and converts readers to buyers.

Pro5 lessons

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Affiliate & Referral Programs

Build a performance-based marketing army. Set up affiliate programs, commissions, and tracking.

Elite5 lessons

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✅ What you'll achieve

✓Run profitable Google Shopping campaigns

✓Build a viral TikTok content strategy

✓Launch and manage influencer partnerships

✓Build a multi-channel traffic machine

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Advanced Business

Operate and scale like a CEO. From legal structures and international expansion to automation, exit planning, and building teams that run without you.

6 Courses 25+ Lessons 16h+ Content Advanced

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Legal, Tax & Business Structure

LLC vs. Corp, VAT, sales tax nexus, IP protection, and contracts — protect your business from day one.

Elite5 lessons

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International Expansion

Enter new markets: localisation, currency, duties, payment methods, and logistics across borders.

Elite5 lessons

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Automation & Systems Building

SOPs, Zapier automations, VA management, and operations playbooks to remove yourself from daily tasks.

Elite4 lessons

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Funding & Investment Strategies

Revenue-based financing, inventory loans, angel investors, and bootstrapping frameworks for growth capital.

Elite4 lessons

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Brand Building & Positioning

Move from commodity to brand. Story, identity, community, and the price premium that comes with true branding.

Elite4 lessons

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Exit Strategies & Business Sales

Value your store, prepare for due diligence, and exit on platforms like Acquire.com or Empire Flippers.

Elite4 lessons

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✅ What you'll achieve

✓Structure your business correctly from day one

✓Expand into international markets profitably

✓Build systems that run without you

✓Exit your business at maximum valuation

Choose Your Learning Path

Core Curriculum

✅ What you'll achieve

Specialty Paths

✅ What you'll achieve

Marketing Deep Dives

✅ What you'll achieve

Advanced Business

✅ What you'll achieve

All Learning Paths at a Glance

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